Sunday, 13 July 2014

Celebrating Body Positivity at Primaala

A few weeks ago, I was invited to spend the evening at Primaala in Toronto. Owned by fashionista Rachel Holt, Primaala is an upscale plus size boutique located at 803 Dundas Street West.

It was my first time stepping foot in Primaala and I have to say, I was amazed. The store is beautifully decorated and set up. The shelves were lined with unique European fashion, including my new favourite designer Carmakoma. I will most certainly return to shop 'til I drop in the near future! 

The ladies of Fat in the City invited us for an evening of “shopping, cocktails and conversation”. There is no doubt that together, we partook in all three activities. They toasted to body positivity and size diversity over flutes of wine, and made us all feel at home in Primaala. It was such a wonderful experience to be surrounded by women (and a gentleman) who support each other in their pursuits of self-love and self-acceptance. Many wonderful conversations blossomed during the evening, especially surrounding the Body Confidence Canada (BCC) Awards and National Association to Advance Fat Acceptance (NAAFA). 

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Posing with store owner, Rachel
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All smiles with Aisha & Jill of Fat in the City 
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Fat in the City, Primaala & Erica Exposed
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Reunited with some blogger friends! 
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The crowd shopping away! 

Photographs courtesy of Elliot Parrott Photography.

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